Serif typeface

Serif typefaces have small finishing strokes, called serifs, at the ends of their letters. Look at the feet of the H or the top of the a.

They are among the oldest styles in print. Nicolas Jenson cut an influential roman serif typeface in Venice in 1470, and its shapes still echo in many book faces today.

Because of that long history, serifs often feel classic, trustworthy and editorial. They suit news, books, finance and brands that want to look established.