Balance

Balance is how visual weight is spread across a layout. Large, dark or bright elements feel heavier; small or pale ones feel lighter.

There are two main kinds of balance:

• Symmetrical: both sides of a center line carry equal weight, like the two matching circles in the example.
• Asymmetrical: the sides differ but still feel stable. In the example, smaller shapes offset one large circle.

Both can work. Symmetry suits formal, calm pages; asymmetry suits pages that should feel more lively.