Mood boards

A mood board collects images, colors, type and textures that capture the feel of a product. The example combines coastal photos, citrus and leaves with a bold typeface and a matching palette.

Mood boards come early in a project. They help the team and stakeholders agree on a visual direction before anyone designs real screens.

Because nothing is final yet, feedback is cheap. It is much easier to change direction on a mood board than on finished designs.