Headline

A headline is the main title of a page, article or section, like "Small changes. Clearer choices." in the example. Its job is to catch attention and tell people what the content is about.

Keep headlines short and specific. A reader should understand the point in a single glance.

Headlines are where you can be expressive: a display typeface, a heavy weight or tight letter spacing. Choose one or two effects, not all of them at once.