Desirable

A desirable product is one people enjoy using. A friendly tone, a clear look or a small moment of delight creates a good feeling, and that feeling builds a connection with the product.

Desirability is not decoration. Compare two order confirmations: one only says "Order confirmed", the other says "You’re all set!", shows the delivery day and offers a Track order button. Both work, but the second feels warmer and more reassuring.

Keep delight in service of the task. A friendly message helps; an animation that slows people down does not.