Findable

Findable means people can locate what they need, whether it is a product, a page or a setting. If people cannot find something, it may as well not exist.

Clear categories, filters, search and predictable navigation all help. In an online shop, letting people narrow desk lamps by price or color is far faster than scrolling through every item.

Put things where people expect them and label them in words people use. Keep navigation in the same place on every page, so nobody has to relearn it.