Credible

A credible product earns people’s trust. People are more willing to pay, sign up or share personal details when a company seems real and honest.

Trust comes from specific signals people can check: the real people behind the service, a contact address, a clear explanation of how personal data is used, and genuine reviews.

Vague claims such as "We deliver exceptional solutions" do little. Pro tip: if a statement cannot be checked, replace it with something that can, such as a named team member or a real address.