Valuable

A valuable product benefits both its users and the business behind it. Users get something they need, and the business earns enough to keep the product going.

The two must stay in balance. A video service can show ads to fund free content, but an ad that covers the video and cannot be skipped puts the business’s goal above the viewer’s.

Start from user needs, then choose ways of earning money that respect them. A product that earns money by getting in people’s way rarely keeps them for long.